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Improving your Website

In today’s world of technology and online marketing, your website is more powerful than ever before. It is your window to the world and has the ability to be the most powerful asset your club has.

Monday 19th of June 2017 08:00

In today’s world of technology and online marketing, your website is more powerful than ever before.  It is your window to the world and has the ability to be the most powerful asset your club has.

However, as with all technology, websites can date very quickly and feel out of date overnight.  Redesigning a website can be extremely expensive, and therefore you need to take in to consideration the following when building or updating your site.

  1. Call to Action – Always make sure your call to action buttons are prominent on your site, normally situated before the fold and, accessible on every page. They need to excite the user to take action.  Make sure you have the right wording or psychological trigger points which will entice the member or potential member to engage.  Remember if there is no emotional connection for the member, or, they are situated at the bottom of the page, there will be no engagement for you or the club.
  1. Search Engine Optimisation – Otherwise known as SEO, this enables people to find you and helps your positing on search engines. If this is implemented properly, it will direct a large amount of traffic to your site.
  1. Identify Keywords – It is extremely important for you to understand the relevant key words which fit your business and what your members enter into search engines such as Google. You will need to carry out some research across the internet to find out what your competition are using.  Once you have at least 10 keywords which are highly searched, you will be able to write your content incorporating these words. 
  1. Use Images Wisely – When using images on your website, DO NOT download them from the internet. Images used need to be either fully owned by you, or, you will need to purchase them from an image provider.
  1. Video – Online videos are taking over in the digital world. They are easy to watch and understand, providing users with the information and entertainment they need in a short space of time.  YouTube receives more than 1 billion unique viewers every month and therefore, has the largest social media audience. Remember, if you are adding video to your site, professional relevant short videos will work better and increase engagement.
  1. Keep it Consistent – When you are designing or updating your club site, you should consider the following points to keep it consistent.
  1. Are your colours and branding consistent throughout the site?
  2. Are your website icons all from the same design family?
  3. Are your forms and online documents all in the same font, size, colour and brand?
  4. Are your headings all consistent?
  5. Are your navigation buttons in the same place throughout?
  1. Make your Website Mobile - Any good web developer will ensure your website is responsive on all devices such as mobile phones, ipad and tablets. This enables your users to access your site at any time enabling them to engage with you at a time suitable to them.  

 

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